On Fishing, Giving Fish and Teaching to Fish

We've all heard that it's better to teach a man to fish than to give him a fish because then he'll eat for a lifetime. As with most things in life, the truth is never so simple. In reality, your fish are more complicated than they look.

First you have to tell people about fish. What is it and why should people care? Why should they like it? Is it tasty? Is it good for a person and will it lead to good things? Why should everyone want to get behind fish? Is it worth giving or taking in the first place?

Once people know what fish is and want it, you may be fortunate enough to give them fish. Many people don't make it this far with what they're trying to give away or teach, so consider yourself lucky to be asked. Tell people what makes your fish worthwhile when you deliver it so you can build a brand behind it and get people to ask for it by name. If you're lucky, you can influence the very fish market itself through your efforts.

In time, your best fish customers will put you in a position to teach. They know what it is, why it's important and know how to spot the highest quality fish, all thanks to you. At this point, teaching is a breeze and is a sure-fire way to guarantee that the entire village will eat for a lifetime.