SEO Analytics at SES New York

Do you have burning questions about search marking and web analytics? I'll be speaking on Advanced Web Analytics at SES New York (March 25-28, 2013) and want to know your thoughts on what will make for the most intriguing presentation.

Where do most people struggle when it comes to measurement and search engine marketing? What should I be sure to include in my talk at SES? Leave a comment with your insights, and help me help others learn about important search measurement concepts.